Privacy Policy

Wordwallop, by Boush Games. Last updated 18 October 2026.

This policy explains what information the Wordwallop app ("the app") uses, why, and the choices you have. Boush Games is run by Thomas Brinkley in the United Kingdom and is the data controller for the app.

The short version

• You don't need an account and we never ask for your name, email or contact details.
• Your game progress (level, letter reveals and settings) is saved only on your phone.
• The app shows ads from Google AdMob. Google may collect device information to show and measure ads, and you can choose whether those ads are personalised.

Information stored on your device

The app saves your current level, the word you're on, your remaining letter reveals and your settings (sound and colour-blind symbols) in the app's local storage on your phone. This never leaves your device and Boush Games cannot see it. Uninstalling the app or using "Reset progress" in Settings deletes it.

Advertising (Google AdMob)

The app is free and supported by ads served by Google AdMob, a Google LLC service. To show, limit and measure ads and to prevent fraud, Google may collect and process:

• your device's advertising ID and other device identifiers
• your IP address and approximate location derived from it
• device and app information, such as model, operating system and language
• how you interact with ads, such as views and taps
• crash and performance data related to ads

Google acts as an independent controller of this information. You can read how Google uses it at policies.google.com/technologies/partner-sites and in Google's Privacy Policy.

Your choices and consent

If you are in the UK, the European Economic Area or Switzerland, the app asks for your consent before showing personalised ads, using Google's consent tool. You can change your choice at any time in the app under Settings → Ad privacy choices. If you don't consent, you may still see non-personalised ads.

On Android you can also reset or delete your advertising ID, or opt out of ad personalisation, in your phone's settings under Google → Ads.

Legal basis (UK GDPR)

Personalised advertising relies on your consent. Non-personalised ads and fraud prevention rely on legitimate interests in keeping the app free and secure.

Children

Wordwallop is a general-audience game and is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided information through the app, contact us and we will help remove it.

Data sharing and selling

Boush Games does not sell your personal information and does not share it with anyone other than as described above for advertising through Google AdMob.

Your rights

Under UK data protection law you can ask to access, correct or delete your personal data, object to its use, or withdraw consent. Because Boush Games does not hold personal data about you, requests about ad data are best made to Google, but you can contact us and we will help. You can also complain to the UK Information Commissioner's Office at ico.org.uk.

Changes

If this policy changes, the new version will be posted on this page with a new "last updated" date.

Contact

Boush Games · thomas94brinkley@gmail.com